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Rita El Guermai

Étudiant·e au troisième cycle universitaire | Université Cadi Ayyad

Experienced in crafting effective loyalty and retention strategies for telecommunications customers while driving digital marketing initiatives for diverse clientele. Currently delving into the impact of digitalization and artificial intelligence on managerial innovation as a PHD researcher. Passionate about leveraging technology to enhance business outcomes and drive innovation in the corporate landscape.

Mes intérêts de recherche

Marketing Management Économie

Ma formation

  • 2023 - 2027
    Université Cadi Ayyad de Marrakech
    Doctorat | Management et Nouvelles Technologies
    Maroc
  • 2019 - 2021
    ENCG Casablanca
    Maîtrise | Marketing & Stratégies Commerciales
    Maroc
  • 2016 - 2019
    UIC
    Certificat de second cycle | Commerce International
    Maroc

Mes publications

Jamal, A., & El Guermai, R. (2024). Unravelling the managerial impact: The influence of artificial intelligence on telecommunications in Morocco - Applications and challenges. Review of International Comparative Management, 25(4), 699–716. https://doi.org/10.24818/RMCI.2024.4.699

Mes affiliations

  • PhD Researcher in Digitalization and Artificial Intelligence - NPG, FSJES, Cadi Ayyad University